Marketing/Communication Plans
Kroger Partnership Communications Plan
Georgia Natural Gas
Georgia Natural Gas (GNG) joined forces with Kroger to provide exclusive natural gas product discounts to loyal Kroger customers. Through this partnership, Georgia Natural Gas aims to profitably acquire and retain new residential customers through exclusive, value-added offers by leveraging the strategic collaboration with Kroger and rewarding existing customers for their loyalty to GNG and Kroger. This communications plan details the messaging, audience, tactics, and measurement indicators for the initiative.
Bingo Night Marketing Plan
Mostly Mutts Animal Rescue
Mostly Mutts Animal Rescue's 14-week marketing plan promotes its Bingo Night through social media, email, local media, partnerships, and print outreach. The event targets 400 to 500 attendees and $35,000–$50,000 in net proceeds, plus $3,000 to $6,000 in sponsorships. The plan also covers messaging, a $1,700 to $4,600 marketing budget, team responsibilities, event-day content, and post-event donor stewardship.
Muttfest Marketing Plan
Mostly Mutts Animal Rescue
The Muttfest 2026 marketing plan promotes a free, dog-friendly community event hosted by Mostly Mutts Animal Rescue at Fire Maker Brewing Company. The campaign aims to increase attendance, support adoptions and fundraising, and expand community visibility through social media, email, partner promotion, flyers, and event-day coverage. A five-week countdown organizes announcements, vendor and adoptable-dog features, reminders, and post-event follow-up, with success measured by attendance, adoptions, donations, audience growth, and engagement.
